Interactive Design:
Interaction Design is a field and approach to designing interactive experiences. These could be in any medium (such as live events or performances, products, services, etc.) and not only digital media. Interactive experiences, necessarily, require time as an organizing principle 9though not exclusively) and Interactive Design is concerned with a user, customer, audience, or participant's experience flow through time. Interactivity should not be confused with animation in which objects may move on a screen. Interactivity is concerned with being part of the action of a system or performance and not merely watching the action passively.
Dan Saffer offers a definition of interaction design. To quote:
Interaction design is the art of facilitating or instigating interactions between humans (or their agents), mediated by products. By interactions, I mostly mean communication, either one-on-one (a telephone call), one-to-many (blogs), or many-to-many (the stock market). The products an interaction designer creates can be digital or analog, physical or incorporeal or some combination thereof.
This Mcdonalds website allows the user to interact with the different menus and options through a cleverly designed site.
